Sibling team Rosie and Ben Broad didn’t set out to run a brand together – but when Rosie began designing colourful leather bags and purses, her brother became her most trusted advisor:
“He streamlines everything.” She is the creative behind Tinct; he brings a business eye. “I’ve always been a bit of a maker,” says Rosie, who left a job in fashion to launch her own line. “At Tinct, we design quality British-made leather goods, but we don’t take ourselves too seriously – we always want to have fun with it.” A vibrant palette, inspired by nature and created using plant-based dyes, is at the heart of the collection.
Each design starts as a sketch, before becoming a three-dimensional paper model. “That shows me how the bag would fit together – how the stitching would work, where it would overlap, and how it would work as an actual product,” says Rosie.
The specifications then go to Tinct’s factory in Somerset, where the Broads experiment with samples before finalizing the design. They use vegetable-tanned Italian leather from the Tempesti tannery near Florence, and Riri zips in contrasting colours.
Tinct designs are clean and unfussy. “Our products aren’t hardware heavy, and that’s on purpose – I don’t really like too much bling,” says Rosie. “This keeps all of our products very light and easy.”
“Colour plays a huge role in everything that we make: we use both brights and more subdued tones. ‘Tinct’ means ‘to colour something’ or ‘to dye’.”Tinct