The Garnered Featured On That's Not My Age

The Garnered - Thats Not My Age The Garnered Lead

‘It’s not about price,’ says Anna Garner when I ask how she gathers things for her chic, new website The Garnered. ‘I never want to be drawn to things that are expensive just for the sake of it. I’m interested in quality and longevity – it’s got to be individual and unique’. And Garner definitely practises what she preaches; when we meet for coffee she looks elegant and understated in a vintage red jumper, 3/4 length trousers and Marni boots. Having had a long career in buying, as fashion director at Selfridges and Joseph in London and Henri Bendel’s in New York, Garner has an eye for a bestselling design and an aptly named ecommerce site to go with (surely the most chic example of nominative determinism, ever?). The Garnered acts as a beautifully curated showcase for homewares, jewellery and accessories, ceramics and ‘craftsmanship of all kinds’. It’s launch coincides with the mood for a more considerate kind of consumption and slowing down, ‘I love investment pieces that transcend age, that people could pass down from one generation to the next. Pieces that tell a story in their own right’.